Website Optimization in Puerto Vallarta

I make your site load fast, pass Core Web Vitals and rank better.

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A slow website quietly costs you money. Visitors leave before the page even loads, and Google pushes sluggish sites further down the results. If your site already exists but feels heavy or loses people on the way to checkout, the problem isn't more traffic—it's performance.

I take websites that are already live and make them genuinely fast: clean loading, passing Core Web Vitals, and pages built to convert visitors into customers. It pairs perfectly with your SEO efforts and with ongoing website maintenance so the speed gains actually last.

Laptop with a website performance report: three green circular scores and a loading chart, with light trails suggesting speed.
Core Web Vitals in the green: loading, responsiveness and visual stability measured with real-user data.
What's included

Faster pages, better rankings, more sales

A complete tune-up that turns a heavy site into one that loads quickly and converts.

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Speed & Core Web Vitals

I diagnose what's slowing your site down and fix it so you pass Google's Core Web Vitals (LCP, INP and CLS).

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Image & asset optimization

Oversized images and bloated files are the most common culprit. I compress and serve them in modern formats without losing quality.

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Clean code & caching

I trim unnecessary scripts, minify what's left and set up smart caching so returning visitors load almost instantly.

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Conversion rate optimization

Speed brings them in; design closes the deal. I refine layout, calls to action and forms so more visitors actually contact you.

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Mobile performance

Most of your visitors are on a phone. I make sure your site is fast and effortless on mobile, not just on desktop.

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Tracking & analytics

I set up analytics so you can see real before-and-after results and know exactly where customers come from.

How I work

How I make a website faster

Measure first, fix what weighs the most, then measure again with field data.

Baseline

I measure mobile and desktop speed, Core Web Vitals and which resources slow things down: images, scripts, fonts, server.

Images and assets

I convert images to modern formats, lazy-load what isn't visible and remove scripts and plugins that add nothing.

Server and caching

I set up page and browser caching, compression and, when it makes sense, move the site off a heavy CMS to lightweight code.

Verification

I compare before and after, confirm no URL broke and leave monitoring in place so it doesn't slow down again.

Migrations

Sometimes the best optimization is a new foundation

A WordPress site with thirty plugins can improve, but some sites only fly once they're rebuilt lean.

Phone in hand loading a website instantly, with green light streaks bursting from the screen to convey speed.
A static or custom PHP site loads in milliseconds because it doesn't build every page from scratch.

I have migrated sites from WordPress to static HTML or custom PHP while keeping every URL, so not a single Google ranking was lost. The result is a site that loads almost instantly, with fewer points of failure and no plugin updates.

It isn't always needed: often optimizing images, caching and scripts is enough. I'll tell you honestly which case you are. Speed is also an SEO factor, and keeping it is part of maintenance.

  • WebP images sized correctly per screen
  • Server-side page caching
  • Fewer third-party scripts
  • Migration without losing URLs or rankings (301 redirects)

Is your website slow?

Let's measure your current speed and find the quick wins. You'll get a faster site that ranks better and turns more visitors into customers.

Speed up my site
Portfolio

Sites made lighter and faster

Migrations off WordPress, optimized images and sites built to load on hotel Wi-Fi.

See the full portfolio

FAQ

Frequently asked questions about Web Optimization

Why is my website so slow?+

The most common causes are heavy uncompressed images, too many plugins, low-quality hosting, no caching and messy code. In an audit I pinpoint exactly what is slowing your site down and fix it so it loads in seconds.

What are Core Web Vitals and why do they matter?+

Core Web Vitals are the metrics Google uses to measure your visitors' real experience: how fast content appears (LCP), how stable the page is while loading (CLS) and how quickly it responds (INP). Passing them improves your rankings and reduces how many people abandon your site.

Does optimizing my site help me sell more?+

Yes, a lot. Every extra second of load time increases abandonment; a fast site keeps more visitors, improves conversion and ranks better on Google. Optimization is one of the best-ROI investments because it boosts everything you already have.

Can you optimize a site you didn't build?+

Of course. I optimize existing sites on WordPress, Wix, Shopify and other platforms. I start with a speed, technical-SEO and mobile-usability audit, then hand you a plan with improvements prioritized by impact.

Other services you might like

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Web Design

Professional, fast websites optimized to turn visitors into customers.

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🛒

Online Store

E-commerce ready to sell: catalog, online payments and shipping, fully automated.

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SEO

Rank first on Google for high-intent searches. Measurable results.

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Ready to take your business to the next digital level?

Book a free consultation. I'll show you exactly how to attract more customers in Puerto Vallarta.

Let's talk on WhatsApp
Jan Pérez