Spending on ads, social media or a website with no plan behind it is the most expensive way to learn
what works. Before you spend the first peso, you need a digital marketing strategy that lines up
your goals, your budget and your channels around a single objective: more customers.
I build that roadmap for you. I study your business, your competition and your ideal customer, then put
together a concrete plan —with priorities, timelines and KPIs— so every move in
SEO,
PPC campaigns and content
pushes in the same direction. No improvising: grow with strategy, not guesswork.
A strategy fits on a table: where we're going, which road we take and how we'll know we're getting there.
What's included
A clear plan to grow, not a random to-do list
From diagnosis to measurable execution, everything aligned to your business goals.
🔍
Diagnosis & audit
I review your website, SEO, social media and current advertising to know exactly where you stand and what's holding you back.
🎯
Goals & buyer persona
We set realistic targets and define who we're talking to. Without a clear ideal customer, any campaign wastes money.
🗺️
Staged roadmap
A prioritized plan: what to do first, with what budget and on what timeline, so you see results without burning resources.
🧲
Funnels & channels
I map the customer journey —from discovering you to buying— and pick the channels (SEO, ads, email, social) that actually fit you.
📊
KPIs & measurement
We define the numbers that matter (cost per customer, conversion, ROI) and how to track them, so you decide with data, not hunches.
♻️
Review & adjust
Strategy is a living thing: we review results each period and adjust course to double down on what works.
How I work
How I build your strategy
The deliverable is a plan your team can execute, not a slide deck to file away.
Business and customer
I learn your business model, your margins and who you sell to; that is where the core message comes from.
Competition
I analyze how your competitors position themselves on Google, ads and social media, and where there is room for you.
Plan and budget
I define channels, messages, calendar and budget by stage, including what we will and won't do.
KPIs
I set the metrics that matter —leads, cost per lead, sales— and how they will be measured.
Measurement
Metrics anyone understands in a meeting
If you can't explain in one minute how your marketing is doing, the wrong metrics were chosen.
Few, well-chosen metrics: the ones that connect marketing to sales.
Strategy starts with a business question: are we selling investment or homes? To foreign or local buyers? Competing on price or on experience? The answer defines the message, the channels and even the website design.
Let's bring order. I'll build a digital strategy tailored to your business,
with clear priorities and measurable goals, so every peso you invest works for you.
