SEO Audit: the full diagnosis of your website

Technical, content and competitor review with findings prioritized by impact. An actionable document, not an 80-page PDF exported from a tool.

Before investing in content, links or advertising, it pays to know what you already have. An SEO audit is the full X-ray of your website: what is stopping it from ranking, what is wasting potential, and in what order it should be fixed.

What I deliver is not an 80-page PDF exported from a tool. It is a document with findings prioritized by impact and effort, explained in language you can act on, with a concrete instruction for each item. Your developer can pick it up and work directly from it; if you don't have anyone to execute, I can do that too.

Technical SEO audit report with findings ranked by high, medium and low impact, a site crawl diagram, Core Web Vitals gauges and a list of 404 errors.
The deliverable: findings sorted by impact, not a flat list of errors exported from a tool.
What I review

Six fronts, one report

⚙️

Technical and indexing

A full crawl: blocked pages, 404s and redirect chains, canonicals, sitemap, robots.txt, and what Google has actually indexed.

Speed and Core Web Vitals

LCP, CLS and INP on mobile and desktop, with the concrete cause of each delay. Connects to the website optimization service.

📝

Content and on-page

Titles, headings, cannibalization between pages, thin or duplicate content, and the topic gaps your competitors do cover.

🔑

Keywords and competitors

What you rank for today, what you should rank for, who is beating you and why — with the real volume and intent behind each search.

🔗

Links and authority

Inbound link profile, toxic links, realistic opportunities in the region, and the state of your internal linking.

📍

Local presence

Google Business Profile, reviews, data consistency and map visibility. Detail in local SEO.

What you get

A deliverable you can start executing on Monday

📄

Prioritized report

Every finding with its estimated impact, the effort it takes and who should own it. Sorted from highest to lowest return.

🎥

Walkthrough session

A recorded call where I explain the findings and answer questions, so your team understands it without decoding a document.

🗺️

90-day action plan

What to tackle in month one, two and three, with the metrics that should move at each stage.

Typical turnaround: 5 to 10 business days, depending on site size. The audit is delivered whether or not you become an ongoing client: it's yours and you can execute it with whoever you want.

Site not ranking and nobody can tell you why?

Start with the diagnosis. It's the cheapest investment you can make before spending on content, links or advertising.

FAQ

Frequently asked questions about SEO Audit

What does an SEO audit include?+

Technical and indexing review (full crawl, 404s, redirects, canonicals, sitemap, robots.txt), speed and Core Web Vitals, content and on-page, cannibalization between pages, keyword and competitor analysis, link profile and local presence. It all arrives as a single report with findings sorted by impact.

How long does the audit take?+

5 to 10 business days, depending on site size. A 10 to 30 page site sits at the low end; a real estate portal or an e-commerce with thousands of URLs takes longer because the crawl and cannibalization analysis are heavier.

What exactly do I receive at the end?+

A report with each finding, its estimated impact, the effort required and what to do about it; a recorded video call where I walk you through it and answer questions; and a 90-day action plan with the metrics that should move at each stage. The document is yours and you can execute it with whoever you want.

Do I have to hire you afterwards to fix what you find?+

No. The audit is delivered whether or not you become an ongoing client, and it is written so your developer or your agency can execute it without me. If you would rather I handle it, I can — but it is not a condition.

How often should a site be audited?+

Once a year is a good baseline for a stable site. Bring it forward if you are about to redesign or migrate platforms, if your traffic dropped suddenly, if you changed providers, or if you have been investing in SEO for months without seeing movement.

Is the audit useful if my site is on Wix, Shopify or WordPress?+

Yes, the audit is platform-independent. What changes are the recommendations: on WordPress I usually flag plugins and configuration, on Shopify the collection and URL structure, and on Wix the platform's real limitations and how to work around them.

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Ready to take your business to the next digital level?

Book a free consultation. I'll show you exactly how to attract more customers in Puerto Vallarta.

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Jan Pérez